Rough Ideas:
iPhone
- kids
- illustration of games(icons/screen capture) going out from the screen
- teenagers
- illustration of social networks icons + capabilities + iPhone = lifestyle
- adults
- illustration of iPhone in form of personal organizer(corporate illustration)
cosmetic products
- kids
- illustration of kids in world of imagination
- teenagers
- illustration of being updated in lifestyle form
- adults
- illustration of hygienic of the soap
Research:
- kids
“Website design for kids is typically based purely on folklore about how kids supposedly behave — or, at best, on insights gleaned when designers observe their own children, who hardly represent average kids, typical Internet skills, or common knowledge about the Web.” - taken from site ; “http://www.useit.com/alertbox/children.html”
- teenagers
the design should be interactive so that it interact teenagers to view. in order to achieve it, the design should consist all the elements that attract teenagers. the elements consist of interactive colors,interactive layouts, and many more. most important is the design itself should have a graphics that whisper to the teenagers in some kind of way.
- adults
more concern to the formal ways. that is the design that is suitable for the adult’s type of audience. the layouts should not be to crowded. the colors should be consistent. plus the message are clearly state.
Approaches:
- kids
lots of color usage,cool fonts,graphical and message being represent in simple method
- teenagers
attractive colors, funky fonts, graphical and message being represent in a way teenagers way
- adults
maximum of 3 colors, clean layout, formal graphical and message being represent in formal and direct ways
Strategies:
- kids
try to attract kids by usage of graphical and interactive colors. also the usage of childish layouts which represent fun.
- teenagers
funky looks which consist of graphical, contrast colors. also the layouts should also look funky and relevant to lifestyle of teenagers.
- adults
corporate and clean layout. the color should not be too much,maximum of 3 colors. less graphical representation and also the message being represent directly.
Reasons:
- kids
colorful and graphical attract kids a lot. also the content being represented in a childish way, the design is not too formal, so it will attract kids.
- teenagers
funky design and correct colors usage will attract the teenagers. plus the representation in a funky way were really suites with teenagers.
- adults
mature and formal design are suitable for adults. this is due to the font,color and graphical chosen. plus the message are being represent directly.
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